Method: {moderated / unmoderated / analytics / tickets} · Participants: {N} Recruited: {how} · Missing from this sample: {who, honestly} Informs: {which decisions from project-brief.md}
Insights
{n}. {The insight as a sentence, not a topic}
Signal: {observed / trace / recalled / stated} · {n} of {N} participants
{Two or three sentences of what happened.}
"{One verbatim quote}" — P{n}
Triangulation: {what analytics say — confirms, contradicts, or unavailable}
So we should: {the design implication, as an action}
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Contradicts the brief
| Assumption # | What we assumed | What we found | Cost of keeping it |
|---|
Parked
{Findings that informed no current decision, kept so they aren't rediscovered.}