PBK · Mikel Rosenthal ↓ Resume Product Design · 05 of 06
SurePeople · HR Tech · 2020 · Lead Product Designer

PRISM
Psychometrics

Leading end-to-end design of the PRISM™ psychometric platform — complex behavioral analytics translated into dashboards, mobile experiences, and a modular UI framework people actually act on.

Role Lead UX/UI Visual Product Designer — contract
Scope IA · Interaction models · Data visualization · Modular UI kit · Mobile + Desktop
Challenge Complex psychometric data → interfaces people actually act on
UX / Visual Design Data Visualization Modular UI Kit Mobile + Desktop Information Architecture Interaction Design
1
Cohesive UI framework across the full platform
2×
Platforms — desktop analytics + mobile from one kit
IA
Interaction models and IA defined for complex data viz
+Kit
Modular UI kits and tokens delivered for the team to build on
01Context

Personality data is hard UI

PRISM measures how people think, work, and relate — psychometric data that's genuinely complex and personally sensitive. The design problem: visualize it so a manager can act on it in thirty seconds, without flattening the nuance or making anyone feel reduced to a chart.

I led UX and visual design end to end: interaction models, information architecture, the data-visualization language, and the modular UI kit underneath it all.

PRISM — the platform overview.
FIG 01 PRISM — the platform overview.
02Data Language

Visualization as vocabulary

The core of PRISM is its visual vocabulary for behavior: relationship maps, trait spectrums, and team composites — each a reusable pattern with defined anatomy, not a one-off chart. The same components scale from an individual profile to a team view.

Data visualization is a component problem. Defining chart anatomy like component anatomy — with states, sizes, and rules — is what makes a complex dataset feel coherent rather than overwhelming.

The analytics view — trait data as a designed language, not chart soup.
FIG 02 The analytics view — trait data as a designed language, not chart soup.
Relationship Advisor — psychometrics turned into guidance between two real people.
FIG 03 Relationship Advisor — psychometrics turned into guidance between two real people.
03Cross-Platform

Desktop depth · Mobile moments

Desktop carries the analytical depth; mobile carries the human moments — onboarding, check-ins, and quick reads before a meeting. One modular kit, tokens shared, hierarchy re-tuned per context.

Sensitive data needs warm design. Psychometrics border on the personal; typography, color, and language did as much emotional work as the data itself.

PRISM Connect — the desktop experience.
FIG 04 PRISM Connect — the desktop experience.
Mobile login — the system at handheld scale.
FIG 05 Mobile login — the system at handheld scale.
Mobile onboarding — warm, brief, human.
FIG 06 Mobile onboarding — warm, brief, human.
04Outcome

2020

1
Cohesive UI framework across the platform
2×
Platforms — desktop analytics + mobile experience from one kit
IA
Interaction models and information architecture defined for complex data viz
+Kit
Modular UI kits and tokens delivered for the team to build on

Even the densest behavioral data can feel navigable when the visualization language is designed as a system — anatomy, states, and hierarchy — instead of as individual charts.

PRISM proved that data visualization is a component problem. The same rigor that makes a button library coherent makes a psychometric dashboard coherent. Define the grammar, and the data speaks for itself.

Product imagery © SurePeople. Some details generalized per confidentiality.