Mikel S.
Rosenthal

Independent multidisciplinary studio designing composable design systems, AI-augmented product experiences, generative brand identity, and original music/voice work for enterprise and consumer clients.

• Engagements span composable, token-driven enterprise design systems (healthcare, fintech, insurance), real estate microsites, brand identity, and responsive web.
• Deliverables ship with governance, accessibility, and developer handoff built in — Figma-first, token-driven, AI-augmented documentation and contribution patterns.
• Original music released as PitchBlacKnight; SAG-eligible voice performance for commercial, narrative, and sonic branding.

Senior design systems product designer on Verizon's mature, post-rebrand internal enterprise design system — hands-on, end-to-end design across matrixed iOS, Android, and web teams.

• Owned primitive and semantic design tokens, variables, and component architecture in Figma — driving cross-platform parity across iOS, Android, and web.
• Maintained and evolved the post-rebrand system, enforcing component quality, governance, and accessibility-by-default across products.
• Built scalable, polymorphic UI components — including a dedicated calendar / date-picker family engineered for theming and platform variance.
• Led design-to-code alignment through Figma Dev Mode and Code Connect; authored AI-augmented documentation and contribution patterns.

Built a new brand identity and lightweight design system, translating the company's core values into a cohesive visual language and shipping-ready guidelines.

• Generated and refined a wide range of logo concepts — exploring form, symbolism, and narrative to capture the brand's mission.
• Established brand guidelines and token-based foundations for consistent application across digital and physical touchpoints.

Led design and development of Avant's Pathfinder™ Design System and a marketing design library spanning product and brand.

• Defined visual language, component architecture, governance model, and contribution patterns for multi-platform consistency.
• Partnered with engineering to standardize UI through coded tokens, reusable Figma libraries, and themeable variants.
• Introduced a brand/marketing design library that streamlined consistency for 350+ marketers.

Designed, built, and evangelized the award-winning Edison Design System™ — a token-driven foundation unifying 40+ regulated enterprise products.

• Developed scalable Figma component libraries and UX documentation across diverse teams and product lines.
• Central role in winning the 2020 Red Dot Award, Fast Company Innovation by Design, and dmi:DVA Award for Interface Design.
• Partnered with accessibility and compliance teams to ensure usability across regulated healthcare environments.

Led UX and visual design of the PRISM™ psychometric platform, translating behavior analytics into a cohesive, scalable UI framework.

• Defined interaction models, visual hierarchy, and IA for complex data visualization; built modular UI kits and tokens in Figma.

Created and maintained the FIBER™ Design System — a token-driven, React-compatible framework that accelerated product-to-market timelines.

• Defined typography, color, grids, iconography, and coded components with theming hooks for unified brand consistency.
• Partnered with developers to translate designs into React components; mentored teams in accessibility and documentation standards.

Designed the global TUCM Design System™ and visual identity for customer-facing and internal applications.

• Built responsive, scalable UI libraries with integrated tokens; established universal style guidelines and design-to-code workflows.

Directed conceptual and visual direction across Fortune 500 client projects, integrating UX principles with brand storytelling.

• Established scalable design workflows and early design-system patterns for clients including Google, AT&T, and Nike.
• Created prototypes, journey maps, and digital ecosystems across app, web, and co-branded products; mentored design teams.

Led visual brand and UX direction across healthcare, retail, and entertainment for clients including Aflac, AbbVie, Crate & Barrel, Disney, Google, Nike, Herman Miller, and Salesforce.

Concept-to-execution brand and web design; print and digital for ComEd, Petco, Harris Bank, and Scholastic.